Board-certified plastic surgeon Dr. Norman Rowe, who practices in Manhattan, the Hamptons and Palm Beach, opened his office in Florida after the pandemic — but it was about six months ago that he really “saw the big difference,” he told the Daily Mail.
Dr. Mark Epstein, a dual-board-certified surgeon in New York City, said he first experienced a sudden surge in business in late summer last year — a time that would typically be his “slow season” — when support for Trump swelled after the failed attempt on his life.
Although consumer confidence has been shaken with talks of a possible looming recession, cosmetic procedure trends haven’t taken a hit. The procedures have been on the rise for years — but experts note a specific shift from clients idealizing celebrities to referencing politicians.
Take a stroll through the upscale enclaves of Palm Beach or drop in on a soirée at Mar-a-Lago, and one thing becomes unmistakably clear: Some people are starting to look remarkably similar.
“You go to Everglades Club in Palm Beach, you go to the Breakers, you’re going to find that group of people who are put together. They take care of themselves. They want to look good,” Rowe said.
“It’s a very outdoor-oriented lifestyle and it’s always warm, so you can’t layer up and cover up with a turtleneck sweater.”
Forget “Instagram Face” — everyone now has “Mar-a-Lago Face,” a curated blend of full lips, chiseled cheekbones, wide eyes and smooth, taut foreheads that never wrinkle in worry.
Rowe said his Palm Beach office now sees up to 15 people a day, mostly chasing the same look: Ivanka Trump’s face.
“If they say, ‘I like her lips,’ I can give you the lips, or the nose, but you have to have something to work with,” Rowe explained. “If someone comes in, and they’re 4-foot-11, 200 pounds, that’s obviously not happening.”
US Secretary of Homeland Security Kristi Noem is another popular request, according to Rowe, who said his older clients think she looks “wonderful.”