In October, UKA posted a profit for the first time since 2017, two years after facing the risk of bankruptcy amid historic financial problems.
Under the terms of governing body UKA’s 50-year lease for the London Stadium, sporting events can be held there for one month a year, with West Ham matches, concerts and other sporting events taking place the rest of the time.
It costs £3 million to move seats each time from a football layout to an athletics layout, but this all falls on the London Stadium and taxpayers, not the UKA, meaning this is not one of the costs behind London Diamond League ticket prices.
Many British athletics stars love the venue and often praise the crowd size and atmosphere, as well as its London 2012 legacy.
Tristan Jamieson, 29, a club athlete, is traveling from Bristol to this year’s London Diamond League after paying £40 for a top-level ticket, but is now reconsidering future years.
“I’m from a very low-income household and I paid the price…I thought it was reasonable, but not knowing what they were pricing in other countries,” she said.
“I’d rather get a cheaper flight to Rome.”
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