When I first ventured into freelancing a few years ago, I received a lot of advice from other freelance writers: know your worth. Don’t accept low-paying jobs.
The advice was valid, as too much low-paid work is a recipe for burnout. But to new freelancers I would say: know your value. And alsoThere are very valid reasons to take a low-paying job if it can help you start your business.
You can open the right doors without falling short.
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The project is good for your wallet.
Potential clients will expect “proof” that your work is good, especially if it is the type of work that can be displayed in a portfolio (design, video, writing, or other creative work). Portfolios don’t grow overnight. A good customer at a lower price will lead to a better customer who pays more.
Even now, after several years of freelance writing, I will still accept projects below my normal rate if I think the work will stand out in my portfolio. The reward comes when clients come to me and say, “I saw your work for XYZ company. I love that post!”
Sometimes projects can make you earn far more long-term than its short-term payment.
The project will connect you with important people.
Some of my best clients are referrals, even when the original project was underpaid, boring, or short-term. I’ve even had clients hire me again when they move on to their next job.
You’ll quickly learn which people in your industry are “drivers and influencers.” By working with them, you could get a glowing recommendation or countless referrals.
You can also say yes to speaking on panels, podcast appearances, and writing guest posts for publications if you think the work will get you in front of the right audience or make good connections in the industry. They are usually a much smaller boost than a full-fledged paid project and can have a similar impact.
You can learn new skills
If you need it, here’s your permission to say “yes” to a project that’s slightly outside your skill set. slightly being the key word. You must be confident that you will be able to meet the client’s expectations. But it’s also an opportunity to try something new and get paid for the work.
never do it ever Promising too much and not delivering enough. However, sometimes the only way to learn new skills as a solo business owner is to take on the job, surprise the client, and include the project in your portfolio so you can take on future projects that require the same skill set.
It’s okay to say “no”
For many freelancers, money is a primary factor when accepting projects. But just as there are valid reasons beyond money to take a new job, there are also valid reasons to turn down a job, even if the money is good.
Bad clients can cost you. They can take up too much of your time and mental energy. You may also reach a point in your business where you cannot need the money, even if you have the bandwidth.
One of the best things about running your own business is that you get to make those decisions. When you work for an employer, you’re forced to take on projects or get stuck with colleagues you’d rather avoid. Self-employment is different. Attracting clients is a business decision and you should feel comfortable basing your decisions on factors other than money.
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