Aquaphor has become the most popular accessory of this summer.
The basic food without luxuries was relegated to the bottom of its bag, the glove compartment or a night drawer, is now hanging from key chains and llazada with small imitation diamonds. About ETSY, you can only buy charms from Aquaphor bags and custom caps.
The 114 million videos labeled with Tiktok water have pushed the old school again at the attention center. “I don’t know how many times I have to explain this to people, but there is nothing that Aquaphor does not fix,” explains a Tiktok creator. “Do you have a scraping? Aquaphor. Do you have a burn? Aquaphor? Heart?
Another Tiktoker rubs the ointment on the eyelashes and eyebrows, stains it for his lips, touches him on the bridge of his nose and cheekbones, and uses the excess to slide back. “Aquaphor = summer makeup routine”, reads in the climb closed in the video.
Aquaphor has leaned towards exaggeration, publishing Tiktoks again from his legion of fans of generation Z. “When my daughter Aquaphora asks how she got her name,” he reads in a repost. Fans are configuring Aquaphor Charcuterie Boards and sharing Promosal with Aquaphor theme. Meanwhile, the parent company of the brand, Beiersdorf, exceeded the profit expectations of the first quarter at $ 40 million.
How did this child earned a basic element or cultural prestige? “Aquaphor hooked buyers extremely online through a riff about the ‘high-low’ model loved by luxury fashion brands,” Faran Krentcil wrote recently for the fashion business. “A tactic that combines ultra prestigious products with a cheerful and common message to calm the rich guilt and enchant the cynicism of the working class (TL; dr: by making everyone feel seen, regardless of balance).”
We have heard of the “effect of lipstick”, in which affordable luxuries such as lip products see an increase in economic recessions of sales. Now, lip balms are more than the essential cheap and everyday essential elements: they have become miniature state symbols.
Sales of lip treatments increased approximately 179% year in SPACE NK. The beauty magnate Hailey Bieber sells telephone cases that double as a lip balm and recently wore a personalized belly chain designed to carry their rhode peptide viral lip tint. In Tiktok, there are lip balm vlogs, lip balm collection tours and “what lip balm are in my bag”.
Aquaphor may have the power to remain to survive the cycle of Tiktok trends. But as a Taptok creator asked: “Do you ever care about how much lip balm we consume”?